Smartphone Travel Bookings to Increase

January 7, 2016 by · Leave a Comment 

Mobile apps are making life so convenient, so easy to function. I have season tickets to the Miami Heat, and I just learned that I can use a function of the Heat’s mobile app to purchase concessions during a game. I don’t even have to pull my wallet out of my pocket. I haven’t used it yet, but the push to use mobile payment sites is everywhere.

We recently read a report from Phocuswright that said the number of travel reservations made from smartphones is expected to increase to 18 percent of all bookings, up from a measly five percent just three years ago. The numbers forecasted for Europe and China are even bigger. I know members of my team use their mobile devices to make hotel reservations and book flights.

Trip Advisor mobile appI’ll admit, something about using a laptop seems more secure, more credible, than using my phone, but I know there’s no basis in reality for that perception. I’m hesitant to say so, but it probably has something to do with my age.

The key is the comfort level each of us has with mobile payments in general. The Phocuswright report says that 48 percent of us were more comfortable with the idea last year than we were in 2013, when only 33 percent felt at ease with it.

What I think will help more people use these travel booking sites with confidence is the development and implementation of mobile deep linking by different providers. Mobile deep linking is a link that just doesn’t launch an app, but starts within a trusted app — for example, being able to book an Uber ride from within the United Airlines mobile app. You already trust United, so you know they’ve worked out the security with Uber’s app.

As these opportunities for mobile bookings and mobile payments increase, I’m sure I’ll get with the program. I just need to try it out a few times first. Maybe I’ll start with a couple chicken tinga tacos at the next Heat game.

Photo credit: Amy Wardlaw (Flickr, Creative Commons)

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