Hotels with Women-Only Floors

November 4, 2014 by · Leave a Comment 

More women are traveling for business than ever before these days. With this increase comes a new form of travel marketing: some high-end hotels are offering floors dedicated only to women.

Some of these “no men allowed” floors even go so far as to having female staff and a female concierge serve that floor. For some hotels around the world, it’s a question of safety. For others, it’s a marketing tactic geared toward attracting more women. Some of these gender-specific features include:

  • A focus on creature comforts that are actually sized for women, such as smaller robes, slippers, hangers, and other petite items.
  • Luxury items that are seen as more appealing for women, such as yoga mats, silk clothes hangers, and white wine in the room.
  • Decor that may appeal more to women, such as floral wallpapers and so on.

It sounds great, although we recognize that some people may see these single-sex floors as sexist. A recent court ruling in Denmark stated that a hotel’s women-only floor was discriminatory and the hotel was forced to open its rooms to men as well. In other countries, the women-only floors have remained open for business. Similarly, a hotel in Calgary has offered up a men-only floor to complement its women-only offering.

Perhaps the main beneficiary of women-only floors is the hotel industry. These rooms generally come with a hefty price tag for all the extra amenities and security. And whether these floors are successful will, in all likelihood, be determined more by the bottom line than the courtroom. Hotels are driven by profit which means filling rooms. If these gender specific floors can’t stay filled, we can’t imagine they’ll be kept around.

What do you think? Would you stay on a gender-specific floor? Would it be worth the extra cost? Leave a comment on our blog or Facebook page.

Luxury Travel Is Making a Comeback

April 18, 2013 by · Leave a Comment 

Say farewell to the “Staycation” – for many travelers, budget-friendly tours of one’s own city have become a thing of the past. Not only has travel increased overall, but consumers are actually investing in luxury travel again, thanks to income levels returning to pre-recession levels.

Just how much is luxury travel increasing? According to an article in The (London) Guardian), the sales of luxury experiences grew 50% faster than the demand for physical goods. This change can be partially attributed to demographics – namely, the fact that the consumers who drove the luxury boom in the 1990s are now beginning to retire. Instead of acquiring material goods, affluent Baby Boomers are more interested in investing in life experiences.

Maharajas' Express Luxury Train (India)

Maharajas’ Express Luxury Train (India) (Photo credit: Train Chartering & Private Rail Cars)

Demographics aside, many travel experts have noticed an overall increase in consumer confidence, meaning that travelers feel comfortable investing in high ticket, once-in-a-lifetime trips. In a recent Travel Weekly article, Dan Mahar, CEO of Tauck, a luxury travel operator in Connecticut, said “In the post-meltdown era, there’s been a resetting of priorities.

In other words, consumers, particularly the affluent, are focusing more than ever before on making memories and spending time with friends and family.

According to the Travel Weekly article, this year’s luxury travel hotspots are all over the map, including exotic eastern locales such as Myanmar, India, Sri Lanka, Nepal and Bhutan. Once overlooked Eastern European hidden gems such as Lithuania, Latvia and Estonia are also becoming quite popular, as are exotic once-in-a-lifetime experiential trips such as safari trips to Botswana.

Another surprising trend is a large increase in consumers booking trips on luxury cruise lines. When it comes to visiting exotic locales via the high seas, travelers are willing to overlook the cruise industry’s recent woes. In fact, many travelers are booking cruises that run upwards of one month. Such cruises visit multiple exotic destinations on all seven continents, making them an appealing option for those that want to get a bit of variety during their trip.