The differences between Millennials, Generation X, and Baby Boomers are never more evident than when we travel. Where we go, how we get there, what we do, and how much we spend all vary depending on our demographic. We’re alike in some ways, we’re very different in others.
Shullman Research studied households with an annual income of more than $75,000 to see how each group preferred to travel, and created an infographic to show us just what those differences were.
Here are a few examples of what they found.
- Millennials head to Hawaii more than Boomers and Gen Xers: 19% of Millennials travel to the 50th state, compared to 6% each of Boomers and Gen Xers. Meanwhile, 10% of Boomers prefer Nevada’s dry climate, while 18% of Gen X prefers Florida.
- When it comes to international travel, 23% of Millennials visit Asia, Generation X heads to the Caribbean (22%) or Canada (21%), while we Boomers head to Europe (61%) or the Caribbean (my favorite; I’m part of the 48% who vacation there).
- Flying is the preferred method of travel, with 28% of Millennials, 36% of Gen Xers, and 31% of Boomers taking to the air. But 39% of Gen X also prefers to travel by car, since they can turn this thing around if you don’t settle down back there.
- When it comes to cruises, we were surprised to see Millennials actually prefer them more than their older counterparts — 16% versus 11% (Gen X) and 13% (Boomers).
For more insights and information, you can see the entire infographic at AdWeek.com, and get a better insight into how different demographic groups prefer to travel.
What are your travel preferences? Do you match up with your demographic group, or do you prefer going against conventional wisdom? Leave a comment and let us hear from you.
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