Most people take home a tiny bar of soap and some lotion when they leave a hotel. They may also have tiny bottles of shampoo and conditioner tucked away in their luggage as they glide through the lobby and out the front doors. Perhaps a shower cap to boot.
Not a big deal, as it turns out. In fact, many hotels sort of expect, and even want you to take their small sample soaps.
A recent study by Hilton Hotels showed that 73 percent of respondents were willing to admit they took home some swag from their last visit to a hotel.
People take these toiletries home and use them to stock their guest bathrooms. It does feel pretty fancy to select your own soap when staying the weekend with Auntie Margie. Others use the stuff themselves or even give it away as gifts. (Because nothing says love and friendship like a small bar of soap with a major hotel chain’s name on it.)
In fact, Hilton is using premier brands as an additional selling point for their hotels. A recent article in Premier Traveler Magazine’s website lists Neutrogena, Giovanni, Aroma Actives, Refinery, and Peter Thomas Roth as new additions to Hilton’s arsenal of body care products. These are some toiletry heavy hitters. Hilton, in fact, is glad to offer these miniature bottles of bliss as part of what they offer the weary (and upscale) traveler.
We understand the importance of quality toiletries in ensuring guests stay revitalized during — and after — their travels,” said Chris Naylor, vice president, brand operations for Hilton Worldwide. “The refresh of these bathroom products is part of our commitment to enhancing the overall travel experience, leaving our guests fresh and ready for their next adventure.”
The brands themselves also get buzz from being placed into the posh hotels.
Of course, it’s unlikely that someone will book into a hotel based solely on a love for Peter Thomas Roth, but these little details add up. And in the world of high end travel, encouraging your guests to steal soap can be a solid move.