More women are traveling for business than ever before these days. With this increase comes a new form of travel marketing: some high-end hotels are offering floors dedicated only to women.
Some of these “no men allowed” floors even go so far as to having female staff and a female concierge serve that floor. For some hotels around the world, it’s a question of safety. For others, it’s a marketing tactic geared toward attracting more women. Some of these gender-specific features include:
- A focus on creature comforts that are actually sized for women, such as smaller robes, slippers, hangers, and other petite items.
- Luxury items that are seen as more appealing for women, such as yoga mats, silk clothes hangers, and white wine in the room.
- Decor that may appeal more to women, such as floral wallpapers and so on.
It sounds great, although we recognize that some people may see these single-sex floors as sexist. A recent court ruling in Denmark stated that a hotel’s women-only floor was discriminatory and the hotel was forced to open its rooms to men as well. In other countries, the women-only floors have remained open for business. Similarly, a hotel in Calgary has offered up a men-only floor to complement its women-only offering.
Perhaps the main beneficiary of women-only floors is the hotel industry. These rooms generally come with a hefty price tag for all the extra amenities and security. And whether these floors are successful will, in all likelihood, be determined more by the bottom line than the courtroom. Hotels are driven by profit which means filling rooms. If these gender specific floors can’t stay filled, we can’t imagine they’ll be kept around.
What do you think? Would you stay on a gender-specific floor? Would it be worth the extra cost? Leave a comment on our blog or Facebook page.