Business Travel Habits by Generation

February 20, 2018 by · Leave a Comment 

When we think about business travel habits, we generally believe that the aspects of it don’t vary much from person to person. Hop in the car or on a plane, go to your destination, do your thing, and go home. This is how travel works in the most basic sense, and for decades, this is how the business travel industry has worked — on a one-size-fits-all basis.

But when Carlson Wagonlit Travel surveyed Baby Boomers, Generation X, and Millennials with regard to their business travel habits and preferences, some very interesting distinctions emerged.

Solo vs Group Travel. It seems that Millennials prefer traveling in groups, more than Baby Boomers: nearly six out of 10 Millennials prefer to travel with someone else, while as many as 70 percent of Boomers will travel alone. Meanwhile, 58 percent of Gen X-ers will travel alone, and they’re less likely to travel with a colleague or family member.

An older man holding a newspaper waiting for a car to pass. Different generations approach their business travel differently.Safety Issues Personal safety is a big issue for Millennials. According to the survey 29 percent of them have canceled a business trip over concerns for their safety, while 20 percent of Gen X-ers have, and only 12 percent of Boomers. Those two groups are more willing to get on the ground and get specifics, particularly if they’re already familiar with the area and where the unrest is taking place in relation to where they will be.

Communication. When it comes to communication with family, colleagues, and clients once per day, Boomers just aren’t as interested in it: only 29 percent of them will keep in touch with anyone from home. But 38 percent of Gen X-ers will keep in touch, as will 45 percent of Millennials. The 18 –29 generation are more likely to turn to Skype while the Boomers will just pick up the phone. But all of them will use email almost equally when it comes to business communication with clients and colleagues.

Business travel habits may vary from generation to generation, but businesses and business travelers need to figure out how they want to deal with those differences. Should businesses require people to travel in groups more often, especially for personal safety? Is it more beneficial or a hassle to ask one generation to travel more like another? Or do you just let everyone follow their personal preferences as long as it doesn’t create disharmony around the office?

Share your comments with us in the comments below, on our Facebook page, or in our Twitter stream.

Photo credit: Skitterphoto (Pixabay, Creative Commons 0)

How Millennials Are Transforming the Travel Industry

July 14, 2015 by · Leave a Comment 

A week or so ago, we talked about how Baby Boomers are traveling more and more, changing the face of leisure travel. But as the largest demographic group in the US, Millennials are making their own voices heard as millennial travelers.

Road Warrior Voices recently published an recent article by Jessica Festa, who self-identifies as a millennial traveler. She notes the image people have of Millennials as young folks is starting to age out, along with Millennials themselves.

Right now, Millennials fall between ages 16 – 27. Older people on this spectrum are getting both families and fancy jobs. Millennials are growing up and earning money to spend on travel.

English: beach () Русский: Пицунда, пляж ()

(Photo credit: Wikipedia)

As it turns out, Millennials are also a bit more frugal than other groups. A November 2014 survey by Resonance indicated that Millennials spend considerably less per trip than the average U.S. traveler: about $888 per trip versus the average traveler’s $1,347.

This can be seen as part of the millennial mindset that seeks out happiness rather than focusing just on money. Millennials tend to seek meaningful connections when they travel, which is forcing some companies to offer more meaningful experiences, but for less money, which is increasing the popularity of volunteer vacations and ecotours.

The same survey found that Millennials travel more than other age groups and have a greater tendency to take group vacations.

Although there’s another stereotype that says Millennials use social media to the point where they don’t even enjoy being in the moment, the fact is they often use social media to form closer connections to the places they traveling to. (Which should be a hint to travel destinations to be on social media themselves, in order to grow those relationships and encourage return visitors.)

They also use social media to plan their trips and find deals while they’re out on the open road. They’re also not averse to staying with complete strangers as proven by the couch surfing and AirBNB trend. They’re certainly not the only folks using these technologies, of course.

How about it, Millennials? What kinds of things do you do when you travel? Leave us a comment, or visit our Facebook page on your mobile phone and let us hear from you.

Millennial Travelers Spend More, Complain More

January 16, 2014 by · Leave a Comment 

It’s no secret that Millennials are changing the way many things are done these days. Commonly referred to as “Gen Y,” this tech savvy generation’s preferences have made a huge impact on today’s workplace, communication style, and the way we consume news and TV. So major hotels, airlines and travel brands are paying close attention to the travel habits of millennials. Ready or not, Gen Y is about to change the way we travel.

According to a recent study conducted by Harris Interactive on behalf of Egencia and, millennials are doing more business travel than their Gen X and Baby Boomer counterparts, and they’re also spending more money. Younger Americans (34 and under) are slightly more likely to use their company’s credit card to splurge on a flight upgrade, room service, alcoholic beverages or expensive meals than those 35 and older. Additionally, millennials are also more apt to mix business with pleasure. In fact, 62% of millennials surveyed have extended a business trip into a personal vacation.

backpack travel berlin

Backpacking in Berlin (Photo credit: FastPhive)

Gen Y travelers are also complaining more than any other age group. According to Egencia, tech savvy 18-30 year old business travelers are more likely to air their grievances via an online review site after having a poor experience while traveling. That being said, negative online reviews are still relatively rare — 67% of travelers worldwide state they have never written one.

While it’s no surprise that Gen Y travelers are more apt to use smartphones and mobile apps when traveling, many may be surprised to learn than mobile app usage in travel is up for all generations. In fact, 75% of travelers worldwide report that they use a smartphone or tablet while traveling. It’s safe to say that in the coming year, many more major travel brands will be launching mobile technology to accommodate tech savvy travelers.

Egencia president Rob Greyber said in a USA Today article, “Business travelers are early adopters of technology — millennial travelers even faster — and all on the move from device to device, from online to offline and back again. We realize that keeping pace with millennials and future generations of corporate travelers demands significant focus on mobile in order to sustainably engage them with the right information.”

We’d love to hear from you. Do you welcome such changes, or do you feel they will only alienate older travelers? Share your thoughts with us in the comments below, or via our Facebook page.