Google Enters Travel Booking World

October 8, 2015 by · Leave a Comment 

You’ve been thinking about going to Montreal or New Hampshire in a few weeks to see the fall colors. When you start your search process, you notice that Google is offering to not only help you book your flight, but your hotel as well.

The ubiquitous tech giant is now dipping its proverbial big toe even deeper into the travel booking pool with its new initiative, “Book on Google”. And it has some of the other booking websites a little nervous.

Montreal, First YMCA. Now Hotel Gault.

Montreal’s Hotel Gault. (Photo credit: Wikipedia)

Google is currently conducting a beta launch in North America with 20,000 hotels that allows travelers to remain in its own navigation system from initial search to completed booking. Google’s partner? Sabre, the biggest global distribution system in the world used by more than 350,000 travel agents to access accommodation information.

The new “Book on Google” is the next generation of Google Hotel Ads, a search engine that searches other search engines and compiles the results for available hotels. What “Book on Google” provides that Google Hotel Ads doesn’t is direct booking all the way through to payment on mobile devices from Google Search, Google Maps, and Google+ platforms.

The hotels share the commission with Google and Sabre. This program complements Google Flight, which resulted from the purchase of ITA software, a flight information company, in 2015.

So now you can book a flight and find a place to lay your head without ever leaving Google. What’s next? Google room service, please.

Would you book with Google, or have you already done so? Let us know what you think in the comments section or on our Facebook page.

Comments are closed.