Brussels Airport Seeks to Reduce Wait Times With Passenger Tracking Sensors

June 23, 2015 by · Leave a Comment 

A recent article on the Future Travel Experience website discusses a new initiative at the Brussels Airport: tracking customers via their personal electronic devices in order to create estimates of how long it will take passengers to travel through the airport. They’re hoping this will help reduce queues at the airport: If officials know when to expect passengers at the gate, they can effectively staff for the influx.

According to the article, “the sensors, which are supplied by BLIP Systems, track passengers via their personal electronic devices. They collect the unique Media Access Control (MAC) addresses of phones, tablets and other devices searching for a Wi-Fi or Bluetooth connection.”

Brussels Airport Terminal A

Brussels Airport Terminal A

The sensors will record as passengers pass by them to help predict the length of the passengers’ travel time through the airport. This can also provide accurate times to airport and airline personnel about how quickly travelers will get through security and so on.

But many folks may not have their phone searching for a Wi-Fi connection or their Bluetooth activated, especially when traveling internationally. So this type of tracking may not work for everyone. (Of course, most Europeans traveling through Europe will already have their phones activated, so it will track with intra-continental travelers.)

We think this kind of tracking will continue to be on the rise. In the airport of the future, there may be a way to do this easily, and it will be more common as time goes on. Recording and predicting traffic patterns of travelers is something we think will become more widespread as time goes on.

However, it’s not clear whether this is a voluntary tracking system from the viewpoint of the traveler, although the system will only aggregate non-personally identifiable information. Is this something that travelers should be worried about? Let us know what you think in the comments.

Photo credit: Wikimedia Commons

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Matt Sill

Matt Sill is the Marketing Product Manager for Travelpro Products, creators of the original Rollaboard luggage, carry-on luggage, and suitcases.

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